Why has 'Phantom Thread' given us so many great memes?

Spoilers follow for Phantom Thread , so if you've yet to see that beauty, go do that.
Oscar-nominated Phantom Thread is more than an exceptional film. It's also a surprising fount of memes.
On its face, the Paul Thomas Anderson movie doesn't seem like it would inspire such a wide range of jokes. The 1950s period piece tells the story of genius dressmaker Reynolds Woodcock's torrid love affair with the passionate and challenging Alma Elson. They circle each other like rival sharks as their relationship gets more nuanced and complicated.
And then Alma starts poisoning Reynolds to balance out the power dynamics. And it seems to work for them! Read more... More about Twitter , Memes , Oscars , Phantom Thread , and Oscars 2018