Facebook is doubling down on comments, but comment culture on the internet is already dead

To push things forward, Facebook is going backward.
Facebook announced Thursday night that it will be revamping its News Feed, all in an effort to get users seeing more "meaningful" content from friends and family and spur engagement.
What does Facebook count as engagement around meaningful content? Well, it's comments, especially long ones. That's a big bet meant to change what people see, do, and feel when on Facebook.
The only thing is, comment culture on the internet might already be dead.
Don't tell that to Zuck, who is putting the kibosh on posts from publishers.
Or, as The New York Times put it, "passive content": Read more... More about Facebook , Mark Zuckerberg , Comments , Hate Speech , and Internet Culture