Facebook is opening up its most annoying feature to thirsty brands

Get ready to see a lot more Facebook Stories.
Yes... really.
The social network is finally completing the last step of its Facebook Stories rollout: letting brands participate. Facebook announced today that it will begin opening up its Stories feature to Pages (or accounts that are run by businesses).
SEE ALSO: Facebook is testing a way for you to share your Instagram Stories directly to Facebook
The rollout, which arrives more than eight months after Facebook officially launched the feature, will begin "over the coming month," according to Facebook product manager Amy Sun.
“We've been listening to our community and working to make it fast, fun and easy for people and Pages to create Stories on Facebook," she told Mashable in an email. "Over the coming month, Pages will be able to create Stories to share with the people who follow them.” Read more... More about Tech , Facebook , Apps And Software , Social Media Companies , and Tech